Storytelling. Empathy. Connection.

Branding

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Copywriting

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Graphic Design

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Scheduling

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SEO

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Branding 〰️ Copywriting 〰️ Graphic Design 〰️ Scheduling 〰️ SEO 〰️

I bridge the gap between audience and staff engagement and strategic positioning of government initiatives. I create targeted social media posts through storytelling and user-driven content.

Each piece of work has been crafted to align with key stages of the audience journey - connecting with staff and the public, educating audiences on cultural histories, addressing misconceptions, and showcasing the value of inclusive storytelling through real-world community voices.

Project: Internal Communications - LinkedIn

Objective: Design an engaging internal social media campaign to highlight diverse employees and boost engagement across the department.

My role: As the content creator and project lead, I was responsible for the end-to-end execution of this campaign. This included:

Conceptualising the campaign theme and creating the suite of visually cohesive social media graphics on Canva
Reaching out across the government to source and coordinate employee participation
Drafting the final post copy and managing the scheduling and publishing via LinkedIn

Project: External Communications - Instagram Reels

Objective: Produce an engaging Instagram Reel featuring an interview with Jayde de Bondt, Co-Chair of the LGBTIQ+ Taskforce to champion the government’s commitment to inclusivity.

My role: As the project lead, I handled end-to-end production of the post. This included: