口译奖学金
Υποτροφία για διερμηνεία
Interpreter Scholarship Program
ਵਿਆਖਿਆ ਲਈ ਸਕਾਲਰਸ਼ਿਪ
Học bổng phiên dịch
The program launched in 2003 to support students studying courses in interpreting and translating.
In 2023, the program saw a record low of applications.
Renewal and growth; a strategy to increase applications
Identifying the gaps; understanding the pain points
Lack of knowledge
Unclear messaging
Uncoordinated GTM campaign
Forging new stakeholders
-
OMD
Media and creative agency
-
ECCV
Ethnic Communities Council Victoria
-
VMC
Victorian Multicultural Commission
-
StudyMelbourne
Victoria Government
New messaging and positioning
Traditional Media Coverage
-
Press Release
-
The Greek Herald
-
NAATI
Social Media Coverage
-
Victorian Refugee Health Network
-
Victorian Multicultural Commission
-
DAAD Scholarship
Results - 125% increase
As part of my work in communications and program engagement, the program saw a 125% increase in applications from 2023 to 2024 - growing from 84 to 190 applicants.
This surge was driven by: