口译奖学金
Υποτροφία για διερμηνεία
Interpreter Scholarship Program
ਵਿਆਖਿਆ ਲਈ ਸਕਾਲਰਸ਼ਿਪ
Học bổng phiên dịch
The Interpreter Scholarship Program launched in 2003, offering grants to support students studying courses in interpreting and translating.
In 2023, the program saw a record low of applications.
Underspending called into question the program's validity and whether it should continue.
Renewal and growth
Developing a digital strategy to increase awareness and applications
Identifying the gaps
Lack of knowledge
Unclear messaging and positioning
Uncoordinated marketing campaign
Understanding the pain points of the program
Identifying new stakeholders
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OMD
Media and creative agency
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ECCV
Ethnic Communities Council Victoria
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VMC
Victorian Multicultural Commission
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StudyMelbourne
Victoria Government
New messaging and positioning
Traditional Media and Social Media Coverage
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Press Release
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The Greek Herald
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NAATI
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Victorian Refugee Health Network
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ScholarshipAds
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DAAD Scholarship
Results - 125% increase
As part of my work in communications and program engagement, the program saw a 125% increase in applications from 2023 to 2024 - growing from 84 to 190 applicants.
This surge was driven by:
strategic outreach
clear messaging
positioning
