Hi, I’m Daisy and I’m here to help you create content that turns visitors into loyal users and customers.
Strategic communication and marketing for growth and impact
I’ve led high-visibility digital campaigns, social media strategies, and cross-functional collaborations to increase awareness and engagement.
Whether it’s launching Whole of Government policy, managing large-scale events, or optimising content strategies, I thrive at the intersection of audience insights, brand storytelling, and business impact.
What I can do for you
Digital strategy
Email marketing & automation (MailChimp, Campaign Monitor)
SEO-driven content
Digital campaign planning & execution
Website management & CMS
A/B testing
Social media
Social media management (Meta, LinkedIn, X)
Social media analytics & reporting
Paid & organic social media campaigns
Community engagement & moderation
Social listening & sentiment analysis (Streem)
Traditional media
Press release
Media management
Pitching & securing media coverage
Media list curation & maintenance
Media event coordination
Copywriting
Messaging development & brand positioning
Speechwriting & executive communications
Internal & stakeholder communications
Presentation design (PowerPoint, Google Slides)
Long-form & short-form content creation
Where I’ve worked
Marketing and Communications Adviser
2022-present
Media Communications Intern
2021-2022
Tutor (Media and Communications)
2020-2022
Portfolio of work
Multicultural Affairs Social Media
Strategic messaging and positioning
Brand development
Content strategy
Interpreter Scholarship Program
GTM strategy
Lifecycle marketing
Increased acquisition by 125%
Victorian African Communities Committee
Audience insight
Stakeholder collaboration
Channel marketing